content strategistbrandingverbal identity
§ About
I'm a journalist by training with more than six years in strategic communication. I've worked in agencies, brand consultancy and healthtech, always moving between planning, creation and execution.
I believe in light, close communication, with creative thinking and strategy at every step.
§ Featured
from verbal branding to scripts, manifestos and content.
Challenge: Build a verbal system for the launch campaign.
What I did: Naming, concept and language territories; verbal identity, channel application guidelines and launch strategy.
Result: System adopted across the entire campaign.
Challenge: Create a bilingual institutional narrative for a Brazilian leather export brand.
What I did: Brand manifesto in PT and EN, multichannel content and consistent positioning across versions.
Result: Manifesto used as the foundation of the verbal identity.
Challenge: Design the language architecture for the brand's communication.
What I did: Full verbal identity: tone of voice, positioning, manifesto, dos and don'ts, launch strategy and branding book.
Result: Consistent voice applied across the brand's touchpoints.
Challenge: Develop naming and the campaign's verbal system.
What I did: Naming, concept and language territories.
Result: Naming and territories applied throughout the campaign.
§ Experience
Agencies, press relations and tech companies, always focused on content and strategy.
§ Expertise