§ Resume

Mariana Cunha

content strategist · copywriter · verbal identity

Bilingual PT/EN

+55 (51) 98524-7119

Profile

Journalist by training with more than six years in strategic communication, branding and content. Experienced in social media, editorial calendars, verbal identity and working alongside creative teams. Postgraduate in Fashion, Behavior and Trends from PUCRS, with international experience at the University of Porto.

Skills

Content strategy and editorial calendarsVerbal identity and tone of voiceNaming and brand manifestoBriefing and creative directionCommunity management and customer carePerformance analysisBilingual content PT/EN

Experience

Studio Bah

2025–present

Content Strategy & Branding

Strategic positioning and verbal identity for national brands.

Social media content production with consistent identity and editorial calendar
Development of tone of voice, editorial guidelines and brand dictionary
Strategic briefings and creative team direction
Bilingual content creation (PT/EN) for different channels and formats

Clients: Odara, Quiero Café, Fruki Guaraná, Brazilian Leather, Alva Personal Care

Dietbox

2022–2024

Content & Digital Strategy

Strategy and operation of integrated content for a data-driven nutrition platform.

Planning and management of the social media, Reels, YouTube and TikTok calendar
Copywriting for emails, editorial content and digital communications
Community management and customer care across digital channels
Interface with product, design and performance teams for consistent communication

Clients: Dietbox.me and Nutrição Unida

Amazing Studio

2020–2022

Content Strategy

Content planning and execution for brands across different segments.

Planning, copywriting and social media calendar management
Scripts for Reels and video content
Performance reports and strategic recommendations for clients

Clients: Leiteria 639, Rede Agafarma, Daiko Sushi

Protarget

2020

Content · Fashion Unit

Content strategy for fashion and e-commerce brands.

Planning and copywriting for social media focused on the fashion retail calendar
Briefings for advertising pieces and Reels scripts

Clients: Universo Dakota, Vitamédica, Rosa Tatuada

Moglia Comunicação

2019–2020

Press Relations

Press release production and media relations
Planning of brand actions and launches

Clients: Sebrae RS, Laghetto, Panvel, O Boticário

Education

Postgraduate in Fashion, Behavior, Culture and Trends - PUCRS (2023–2024)
BA in Journalism - PUCRS (2016–2020)
Exchange program - University of Porto, Portugal (2018)

Languages

Portuguese (native), English (advanced), Spanish (intermediate)

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